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HOW TO CREATE A MOOD BOARD FOR YOUR BRAND

I get asked a lot about how to create a brand board and all of the elements on one—like fonts, color palette, logos, icons, textures, patterns, mood boards, etc.

Today I want to share how to create a mood board for your brand since it’s typically the first step of the brand board process. You down?

First things first, let’s look at the difference between a brand board and a mood board so we’re crystal clear on what’s going on.

[ BRAND BOARD ]

As I hinted at above, a brand board encompasses an overview of all of the essential elements that make up your brand. There are no strict rules about what MUST be included, but typically, you’ll see at least a logo, colors, and fonts.

Here’s an example of the brand board for Brand Party:

HOW TO CREATE A MOOD BOARD FOR YOUR BRAND

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As you can see, it’s the ENTIRE snapshot of our brand.


[ MOOD BOARD ]

Our mood board is simply a collection of images that helps influence the mood (shocker) of the brand! This is the first step of the brand board process and without it, it’s hard to determine what the heck will be on the brand board in the first place!

Here’s an example of our mood board: 

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Lexi D'Angelo
Lexi is the Founder and Creative Director over at Brand Party 🎉—a brand strategy + web design firm for bold leaders who not only want an attraction brand that skyrockets their online presence but a CONVERSION brand that multiplies their profits ⚡

Lexi’s latest focus has been on Brand Party’s Website Theme Shop—aka the ONLY theme shop that combines iconic design that captivates, innovative features that capture, and strategic layouts that convert—all while feeling custom AF and being affordable AF. With Brand Party’s themes you can finally have a website that doesn’t suck—your time, money, energy or personality 😝
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[ HOW TO CREATE A MOOD BOARD FOR YOUR BRAND ]

I don’t believe in “rules” when it comes to branding (I’ve never followed them so I don’t see the point in telling others to), but I do believe in sharing what works for me + my clients so you can try things on for size.

When it comes to creating a mood board, I keep things easy.

Step 1

I hop onto Pinterest, make a new board and go pin crazy.

I pin colors I love, textures that feel on-brand, and any images and icons I’m drawn to.

I don’t allow myself to be picky or selective during this process—that’s the next step. The idea is I allow myself to pin whatever resonates with me + the brand I’m creating—it’s more of an intuitive process than anything else.

Step 2

After that, I invite my brand’s values to the party.

Your brand values are 5-7 individual words that describe what your brand stands for and believes in. They are the pillars that your company is founded upon and everything you do and create should tie back to these. Why? Because it creates consistency and consistency creates trust!

I suggest brainstorming a list and writing down whatever comes to mind. Then go back and start to cross some off.

If you have 15 left over, start to group some that are similar together. For example, if you have adventure, silliness, and play, perhaps that can be summarized as playful or any word that you think encompass those three things. You want to try to make sure you’re narrowing down to 5-7 max.

Step 3

I then create sections within my brand’s Pinterest board and I name each section one of my brand’s values.

I then look through the pictures I pinned in Step 1 and assign each to one of the brand value sections (or if it doesn’t fit, I leave them in the main section to see if I’ll use it later in the process or discard it completely).

Step 4

At this point, I have a pretty solid collection of images. I take the images that most resonate with what I’m going for with my brand and drag ’em into an Illustrator document and make a collage out of them. And THAT becomes my brand’s mood board.

I have a next step in the process when it comes to creating my brand’s brand board, but that’s for another time 😜

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