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My First Businesses Failed. But They Taught Me These Important Lessons.

Confession—I cried 4 times looking through pictures this morning—and not pictures of people, but pictures of my very first business.

 

8 years ago I created Ice Queen Cakes. It all started as a joke—I was working out with my trainer, Gregg, at the time and he was hosting an event that was showcasing various health products and services.

 

I told him I was going to sabotage his event by bringing in my ice cream cakes that he loved.

 

He told me only businesses were allowed to showcase their products so I told him that I would have a business by the weekend. He laughed and said, “Okay Lexicles. If you have a business by Saturday, I’ll have a table waiting for you.”

 

Not one to turn down a challenge, I got to work. Anndddd so Ice Queen Cakes was created!

 

I had ZERO fucking clue what I was doing or how to create a business, BUT within 3 months I…
• Had a trademark
• Had a waitlist of cakes being ordered
• Created my own logo, business cards, website, brochures, etc.
• Established a social media presence through my Facebook page and blog
• AND was invited to speak on a TV segment for Young Broadcasters of America

 

If you check out the pictures from this post, you can see my biz was AWKWARD AF and not the most professional looking. But that didn’t stop me.

 

I continued to put myself out there and do things that seemed beyond normal/possible/cool.

 

For example, I was a senior in college during this time and to keep the biz up and running I bought a freezer to keep in our mod (tiny, shitty college housing)…and would put up flyers inviting people to come and buy my cakes. LIKE WHAT? That’s kindddda weird. Not to mention, my price points weren’t really inside the college budget, but like I said, nothing stopped me.

 

I continued to work on my craft and eventually, my cakes got a liiiiitttle more professional and less awkward looking. (You can see the small, but steady progression through the photos.) Ultimately, the business was nahhhht profitable, so I had to shut her down, but the lessons I learned from the experience were priceless.

 

Since then, I’ve lost count of the amount of entrepreneurial pursuits I’ve started…and that have “failed.” However, even amongst the failures, I’ve never stopped.

 

Sure, there have been days, weeks or even MONTHS (like in the beginning of this year), that I’ve felt extremely lost and unsure of what my next step is, but I keep taking the steps, no matter what.

 

I know you have other things to do with your day/night than read this post, so I’ll wrap it up. The point I’m trying to make here is I’ve come a looooong way. BUT, the success you see inside of my business today didn’t just happen overnight. It happened over a decade (I started blogging almost 10 years ago).

 

Seriously, let’s let that sink in—it took me nearly a DECADE to create a PROFITABLE business.

 

So for those of you who are SO damn passionate about what you’re doing in the world, but you’re frustrated about all the time/money/energy/sacrifices…I get it.

 

For those of you who want to make this works SOOOO badly, but you just don’t know if it’s possible…it is.

 

I’m not saying it easy, or will happen overnight, but you truly can create a life and business you’re obsessed with that fuels and fulfills you like craaazy.

 

You’ve got this. I believe in you 

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Lexi D'Angelo
Lexi is the Founder and Creative Director over at Brand Party 🎉—a brand strategy + web design firm for bold leaders who not only want an attraction brand that skyrockets their online presence but a CONVERSION brand that multiplies their profits ⚡

Lexi’s latest focus has been on Brand Party’s Website Theme Shop—aka the ONLY theme shop that combines iconic design that captivates, innovative features that capture, and strategic layouts that convert—all while feeling custom AF and being affordable AF. With Brand Party’s themes you can finally have a website that doesn’t suck—your time, money, energy or personality 😝
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